For any Osmosis content series, we begin with a research phase where we determine the type of learner(s), the exact purpose of the content (e.g. specific board examination preparation), and the primary resources that should be used. We also develop the scope of the series by planning out all the topics we want to address and the types of content we want to produce. That is would videos, notes, and/or assessment items be the most appropriate content type to present the specific topic. We then make pilots of each content type, where we make decisions about style and presentation, which are circulated for feedback from internal stakeholders and from a sample of the intended users. Based on that feedback we may adapt the content prior to scaling its production.
During the scaling phase, each individual piece of content in a series goes through a standardized workflow that is tailored to the type and complexity of content being created. Our curriculum team always begins by creating an outline, which includes learning objectives, research notes, and visual references as needed. These video outlines are then used by the scriptwriting, video, note, and question writing teams to create the desired content.
For example, to create a video, the outline will be passed to the scriptwriting team which is composed of mostly students in healthcare programs or professional clinicians to produce a script that is edited and reviewed by subject matter experts (SMEs). Once SME feedback has been incorporated, and a final draft of a script has been created, this is passed to the video team. Video production is broken up into the discrete steps of illustration, voiceover, and video editing. Even though our visuals have a fun, accessible style they have to be accurate, so our video illustrators have science or medical backgrounds and the majority of them have specific training in medical illustration, while our voiceover artists and video editors can come from diverse backgrounds. In addition, SME review may occur at varying stages of video production depending on the needs of the series. These additional SME review stages ensure that images, labels, and voice-overs are accurate and that we are providing our learners with the best learning experience possible. Production of our notes and board-style questions follow similar standardized workflows.